Fundraising advice

Thank you for choosing to raise money for PetSavers!  Whether it's an active event or a more leisurely way of helping us, we will be there every step of the way to support you.

We will be able to offer you advice and support specific to your event directly, but in the meantime here are a few ideas for getting the best out of your event.

 

Our website

This website is the first place to start. We have a dedicated fundraising page and when we have received enough information about your event, you will feature on this page with a link to your JustGiving page (or equivalent).  You will also feature on the page afterwards along with how much you raised. Take a look at our fundraising page.  We are also happy to write a news report on your event and promote it via social media to help generate more donations.

 

JustGiving

JustGiving is the leading fundraising platform and is responsible for helping to raise thousands of pounds for PetSavers so far.  

Once your place has been authorised on an event, you can set up your JustGiving page in a matter of minutes.  Here are some handy tips:

  1. Pictures speak a thousands words. According to JustGiving, fundraisers with a photo raise 14% more.  Include either a good quality photograph of you with your pet or one related to your event, for example you in your running kit, on your bike or eating cake if it's a cake sale!  A landscape format photograph works best as opposed to a portrait one.
  2. Link your page to the PetSavers JustGiving page and also include a link to the PetSavers website.
  3. Include a brief summary of your challenge, which will appear underneath your photo. All your writing needs to be in simple language in short and punchy sentences and it's a good idea to read it out loud to avoid any errors.  
  4. Not everyone you approach will know who we are so it's handy to let them know in the 'Story' section underneath. If you would like help writing a description, then please ask us.  In this area, you can give a more detailed description of the challenge, including details of when and where it's taking place and if there will be spectators, how they can buy tickets or whether they can attend for free to cheer you on.
  5. Appeal to your audience's emotional side.  If you are raising money for PetSavers because of a personal reason to do with your profession or pet, then let the reader know in the 'Story' section.
  6. Include a fundraising target.  JustGiving claim that pages with a target raise 46% more.  Remember to be realistic with your target and aim for the minimum you'd like to raise.
  7. Promote your page on your personal social media networks like Facebook, Twitter and Instagram.  If you are doing a challenge as a practice team, then why not feature your page on your practice social media accounts and also on any email newsletters you send out?  It's easy to share your page on social media and you can even add a 'sponsor me' badge to your email or website.  Within your account you can also send your page to your email contacts.
  8. Take the time to personally thank each and every one of your sponsors with a personal public message.  This will make them feel engaged and that they have made a difference before you have even completed your challenge.
  9. Keep everyone informed on how your training is going and include updates on the scope of the challenge. Always be upbeat and positive!
  10. After the event, post your results and any photos and do one last generic 'thank you' message and remind your supporters of why they have donated.  

 

Social media

Shout about PetSavers! Facebook and Twitter are a great way of raising your fundraising profile, so mention them whenever you can and encourage your friends to share posts and tweets to help you spread the word.

Please also tag PetSavers in your posts as we can then share and retweet your message.

You could also use Facebook as your main way of promoting your challenge online by creating an event and inviting people to it.

Read further advice on using Facebook to help boost your fundraising profile

 

Local press coverage

Promotion doesn't always have to be online.  Use this website to search your area for media contacts, such as newspapers and radio stations, and contact them directly to persuade them to cover your story and help promote PetSavers.  If you are a veterinary professional, this media coverage will also benefit your practice. 

If contacting them by email, keep it brief while still explaining who you are raising money for, giving details of your event including a link to your JustGiving page if you have one.  If your initial email is too long, then they are likely to delete the email before reaching the end. If you include a link to your fundraising page, the information is there anyway. 

 

Logo use requests

The PetSavers logo (or any derivative of it) and name must not be used in ways that suggest or imply the endorsement of other organisations/companies, their products or their services, and should never be used unless express written permission has been given. The use of the PetSavers name, logo and photographs in advertising and other promotional material and activities of outside organisations is prohibited when such use is likely to be understood as an endorsement, even if such an endorsement is not the intention of the person or organisation using the logo or name.

All requests, therefore, for the use of the PetSavers name or logo in offline or online material must be submitted to the PetSavers Coordinator by emailing info@petsavers.org.uk.

Registered Company No. 02837793. A Company Limited by Guarantee in England. Registered as a Charity No. 1024811.